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MarketingSherpa.com has published a chart about how social media is perceived by companies at marketing budget time and that it is producing measureable ROI. The survey was made in November 2009 and the result is surprising.
There are a lot of discussions about if social media marketing is producing or not measureable ROI. As we can see from the chart below, 49% of companies think that social media is a promising tactic and will eventually produce ROI and only 7% consider that social media is producing measureable ROI, while 17% said that social media is basicaly free ans 27% do not know the value of social media.
For those who do not know,
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Intr-un articol anterior (urmareste discutia pe LinkedIn) s-a ridicat problema daca Twitter este sau nu un tool eficient de marketing. Intrebarea nu viza tool-ul in sine, ci modul in care el este folosit. E ca si cum as avea in mana o sabie si ma intreb daca functioneaza, fara ca eu sa fi manuit pana in prezent vreo sabie. De ce o sabie si nu o farfurie, spre exemplu? Pentru ca Twitter este in acelasi timp un tool mai sensibil in comparatie cu altele din social media, deoarece pe Twitter 20% dintre useri sunt “informers”, iar restul de 80% sunt
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In luna iunie anul acesta LinkedIn Research Network si Harris Interactive au publicat o imagine deloc imbucuratoare pentru Twitter.
Studiul a fost facut in SUA atat in randul advertiserilor, cat si printre consumatori si nu este necesar sa fii un expert pentru a-ti da seama ca se ridica unele semne de intrebare privind eficienta campaniilor de social media marketing
marketing retele socialesocial media marketingtwitter
MarketingSherpa.com has published a chart about how social media is perceived by companies at marketing budget time and that it is producing measureable ROI. The survey was made in November 2009 and the result is surprising.